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Economic crisis could cripple Blu-ray
Ben Furfie Oct 21 2008, 12:45pm
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Analysts predict a Blu, Blu Christmas for high definition format
Technology analysts have predicted that the current economic crisis could result in Blu-ray staying as a niche product as customers shun expensive upgrades, instead sticking with DVD or turning to on demand services.
The comments come from president of Endpoint Technologies Associates, Roger Kay, adding that he expect sales of movies and hardware to experience a 'dramatic drop' during the holiday season and beyond.
"If you can get movies over the wire on demand and have an entire library at your disposal on the screen a la Netflix, that's the way you're going to go," Kay told The San Francisco Chronicle.
It comes less than a week after Steve Jobs voiced his concerns over the format, calling it a "bag of hurt" and saying that the firm would not be rolling out the technology in its products until it felt it had reached maturity.
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Comments
“Blu strategy”
Posted by: JimC - Oct 21, 11:38pm
The trouble is, Sony are using dated strategic thinking from the past to milk this product - before it's even got off the ground. This is not VHS versus Betamax and it's not the new ipod. OK they killed the competition ....and thought they had a monopoly. Product life-cyles are measured in months. If they had offered it at the same price as a standard DVD it may have really caught on. Now it's dead in the water. Prices of new products have to be driven down pretty quickly before adoption - unless it's spectacularly good. I just don't see the point in such an expensive alternative for a perceived marginal gain in quality.