News
Circuit City standardises multi-channel prices
Ben Furfie Oct 16 2008, 10:51am
Comments (4)
Move comes after analysts predict certain bankruptcy
Circuit City has vowed to change its pricing regime so that its prices are the same across all channels, whether a product is sold in store, online or over the phone in a move the firm is dubbing its One Price Promise.
The move, which will be central to the firm's holiday marketing campaign, has been described by the retailer as 'giving the customer a strong and competitive value proposition'.
"One Price Promise assures Circuit City shoppers that they will be treated fairly and equally regardless of how they shop with us," said marketing vice president Jeff Maynard. "Customers have been telling us how important this is to them, and we want to give them a strong and competitive value proposition when making purchases."
The move comes just two days after KeyBanc Capital Markets research analyst Bradley Thomas stated that the retailer the chances the retailers would go bankrupt are now all but a formality, as reported by PC Retail.
Circuit City has traditionally been the stronger of the big two in the US – alongside Best Buy – when it comes to multi-channel retailing, with the firm describing the move as one to address recent criticisms that many different retailers in the US had used different pricing on their internet sites and their in store intranet sites.
Source: Twice
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Comments
“The Real Reason”
Posted by: XXX - Oct 16, 4:36pm
I work for Circuit City, and the real reason that they have now went to the "one price promise" is because the managers and supervisors are tired of having to price match our own website. There is a lot of red tape you have to go through to match a price, if it is over a certain amount then you have to get a manager, if its above another certain price then you have to fax over paper work to your district manager, and wait for approval. Sometimes our website would be $400 or $500 difference. So all CC did was make it easier on all of the SOP policies that they have. It's sad....
“Re: The Real Reason”
Posted by: crazyjoezx - Oct 18, 1:36am
I am a supervisor at a circuit city and thats not the reason at all.. do you really think CC would spend millions of dollars on ads and training for this promo just to save the mangers and sups some time? ..not likely..the real reason is as simple as its stated...is to give customers a differentiated experience from other retailers and also to re instill any trust customers lost in us by giving 2 dif prices on line and in store ....whats really sad is CC lowered the starting pay so now our store is filled with douche bad employees like you....and the title "Move comes after analysts predict certain bankruptcy" ....we (higher up employees) knew about this change way before KeyBanc(which favs BBY) said anything ...about 3 weeks before
“Re: Re: The Real Reason”
Posted by: solo-x - Oct 18, 2:17am
Boy.....crazyjoezx.......that was prolific. You start off with a great comment about one-price.....and then you self-destruct with a term like "douche bad". Did you mean "douche bag"?? You're a bigger idiot than the first guy.
“Re: Re: Re: The Real Reason”
Posted by: john smith - Oct 18, 4:43am
Circuit City is going down the ****ter. If any customer, current or former employee can't see that then they are ignorant, blind, or extremely optimistic. Failed "turn around" plans, CFA's, buying guides, etc. The company just put the focus in the wrong areas, and they're going to pay for it. Its a shame, but this is what happens when people are the top (even at the top at the store level) dont listen to the people at the bottom of the totem pole doing all the work.