News
Seinfield to appear in $300m Vista ad campaign
Ben Furfie Aug 21 2008, 10:41am
Comments (3)
Comedian to provide 'voice-of-reason' for why Vista isn't actually that bad
Microsoft is preparing to hit back at Apple's Mac vs PC series of advertisements in a $300 million campaign set to star amongst others Jerry Seinfield.
The firm is hoping to dispel what it sees as myths about its Windows Vista operating system, partly caused by Apple's campaign, according to a report in today's Wall Street Journal.
Seinfield will be just one of the celebrities appearing in the series of advertisements, with founder Bill Gates also expected to be featured.
In a sign of how serious the firm is taking the campaign, it has hired what is recognised as one of the best advertisement agencies in the world to produce it, Miami's Crispin Porter + Bogusky.
It is currently expected to break on September 4th.
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Comments
“Well. Windows is a joke, they need a comedian”
Posted by: Yogui Bear - Aug 21, 7:11pm
Windows Vista does not need a joke to fix all the problems it has, they need good developers, good technology and better use of resources. Also better code, less bugs, and of course cheaper , in fact free, because only computer users joke-kind are the ones using windows in these days.
“Come on Microsoft!”
Posted by: Simple Simon - Aug 22, 11:16am
I would rather see the money spent on software development.
Come on Microsoft! Improve the product first THEN try to sell it.
“Re: Come on Microsoft!”
Posted by: cbits - Sep 20, 3:00pm
The Best OS yet for the PC is clearly XP and Ms Office 2003 was good, why fix what wasn,t broken?